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International Journal of Asian Social Science, 4(5), 642-653.Īfthanorhan, A., Awang, Z., & Fazella, S. Pooled confirmatory factor analysis (PCFA) using structural equation modeling on volunteerism program: A step by step ap-proach. American International Journal of Re-search in Humanities, Arts and Social Sciences, 6(2), 186-190.Īfthanorhan, W. Testing the mediation effect using co-variance based structural equation modeling with AMOS. Tourism discourse and medical tourists’ mo-tivations to travel. Leadership in Health Services, 28(1), 43-56.Īdams, K., Snyder, J., Crooks, V., & Johnston, R. Country perspective on medical tourism: the Malaysian experience. In terms of indirect effect, the cultural impact mediates the relationships between product quality, medical price, and staff skills on patient’s loyalty.Ībd Manaf, N. In terms of the direct effect, the method reveals that medical price and staff skill had positive significant effects on cultural impact and patient loyalty. The study explores inbound medical tourists loyalty from 324 respondents sampled comprised from different countries using stratified sampling. This study uses confirmatory approach as Covariance based Structural Equation Modeling (CBSEM) for testing the research hypotheses. Meanwhile, the cultural impact is also adopted as a mediator construct. In this study, three exogenous con-structs namely product quality, medical price, and staff skill constructs were adopted to find their effects on patient’s loyalty. Abstract: The aim of this research is to understand the effect of product quality, medical price and staff skill on patient’s loyalty through cultural impact in medical tourism.
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